[Qualifications]

[Experience]

Experience

I am currently working as Systems Analyst for Capita in their Share Plan services department as part of the team maintaining and improving business critical software. This involves requirements and functional analysis including Use Cases and Wire Frames and writing technical specifications for Windows based systems.

I have lead projects in a structured environment for updates to our systems with budgets of >£100k, reporting to senior stakeholders in a business that is part of the Footsie 100.

December 2006 - July 2008          
Systems Analyst / Usability Specialist, Bloom Media

As Systems Analyst for a leading, award winning New Media agency, I am responsible for ensuring the systems built by our off shore development team meet our client’s requirements. Our accounts are worth up to £250,000 annually. Key tasks include:

• Initial requirements analysis with the sales team to design a solution within the client’s budget that will meet their needs and help win us the business. This requires a deep understanding of the internet and related technologies as well as internet marketing and strategy.
• Workshoping with clients to gain understanding of what they require of our product.
• Running the User Centred Design process which I have devised. This ensures that the website produced not only meets our and the clients expectations but also the end user’s requirements for the website.
• Writing Functional Specifications for their systems to lock the scope of the project and to ensure that the client understands exactly what they are getting for their money. There will be several iteration of writing a functional specification followed by client review.
• Acting as the key link between the non-technical business team and the developers. Translating Functional Specifications into Technical Specifications that a developer can code to.
• Subjecting the end product to User Acceptance testing.
• In my role as Usability specialist I was called upon to analyse customers websites using a tool box of techniques including user testing and Heuristic Evaluation, sometimes giving a written report and sometimes a presentation.I would also conduct card sorts to establish a familiar Information Architecture for the end users of the site.

January 2006           
Consultant, EMR Bank

Consultant Analyst for award winning NHS website. I advised the doctors running the show as to what technologies to use, how to find a suitable developer for the project, and then produced a functional specification for the developer to quote on and work to.

October - December 2006           
Business Analyst, Travel Supermarket

Travel Supermarket are one of the best known brands in travel e-commerce. They have a multi-award winning website used by tens of thousands of people every day.

This role was a 10 week contract as a consultant to advise them on the architecture of their geographical hierarchy and to review their travel channels. This geo-hierarchy system has now been implemented on their site.

I was also required to analyse different travel channels for suitability for inclusion on the Travel Supermarket website.

2000 – July 2006
Business Analyst, LateRooms.Com

LateRooms.Com is one of the most successful companies in the UK, Ranked 16th in the Sunday Times Tech Track 100.

I joined the company in January 2000 when LateRooms had only 4 employees and zero turnover and played a crucial role from the start in developing business and refining our business processes.

Today, with 200+ employees, LateRooms has a £10 million turnover and is reported in the press to be worth over £100M. It launched a complete brand and design overhaul in March 2006 in which I played a central role as the sole Business Analyst responsible for the overall project.

Key achievements in the 6 years of my tenure include the following:

• Complete involvement in the rebranding and redesign of the website, launched April 2006, including observing our focus groups and market research, conducting interviews to gather requirements from stakeholders within the company, and producing a functional specification for the site.
• Design, implementation and support of our hotel extranet system. The extranet is used by all of Laterooms’ 12,000 hotels and the unique information submitted through the extranet is a key part of our USP.
• Designing and managing our call centre from conception. Now operating with 40 seats and 150 employees speaking 5 languages. Design of the intranet for call centre operatives to use.
• Modelling and optimisation work relating to call handling and our pay-per-click advertising campaigns. This included using analytical techniques to model our call centre then building simulations to run experiments in call volumes and staff numbers on.